717 798 3495
By Josh Krafchin
Founder, Clever Zebo
What’s in your optimization toolbox?
It’s an exciting time in online marketing. There are so many interesting tools out there that help us do a better job of optimizing our marketing efforts. I thought I’d share a few hot tools that are relatively inexpensive but incredibly useful.
Built by the guys at Kiss Metrics, this nifty tool helps you make sure your A/B test is actually statistically significant. You can use data from any source, plug in, and, boom, you have your results.
2. Lucky Orange
Lucky Orange has been around for a while, but it keeps getting better and is ridiculously inexpensive. Its flagship product is the ability to record videos of how users scroll, move their mouse and click their way through your site. Additional tools include heat maps, watching visitors currently on the site and the ability to pop a chat box to a current visitor. Great tool for live usability optimization.
3. Log My Calls
Phone calls are often the vacuous pit of analytics. CRM allows sales and customer service reps to describe the call, but consistency can be difficult. Knowing what actually happened on the call is nearly impossible. Enter LogMyCalls analytics which actually scans the recording of the call and gives all sorts of insights into what happened on the call to inform the marketing process. Really important optimization tool for phone-dependent businesses.
4. Gin Wiz
Mobile sites are now officially necessary. Who doesn’t have a mobile device they use for research? Gin Wiz offers solutions for transforming desktop-based sites to mobile-friendly.
These are just a few helpful tools, but they’re worth your time to investigate if you haven’t already.
Image credit: Florianric via Flickr
About the Author
Josh is a web marketing samurai. Combining online marketing savvy,revenue generation acumen, and an unruly haircut, he has spent the past seven years helping companies of all sizes dramatically grow their businesses online. Some of the bigger brands he’s built online strategies for include Sandals Resorts, Amazon, Register.com, Aeropostale, The Body Shop, Quicken Loans, and Rocket Lawyer, but he’s most proud of the businesses you may not yet have heard of but soon will.
See Josh Live!
Join Josh in his session on “Visual Analytics: Using User Videos to Personalize your Data & Testing Program” at Conversion Conference San Francisco 2014, March 17-19. Follow Josh on Twitter and ask for a promo code to save more on your pass.
Online marketing conferences are platforms where we can learn smart ideas to manage digital marketing summits. Isn’t it so? So, I would recommend all digital marketers to take part in some online marketing events to gain domain knowledge and apply them in their respective businesses.
Online marketing conferences are platforms where we can learn smart ideas to manage digital marketing summits. Isn’t it so? So, I would recommend all digital marketers to take part in some online marketing events to gain domain knowledge and apply them in their respective businesses.