717 798 3495
Semphonic VP of Analytics Allison Hartsoe on the Hottest Conversion Trend, Biggest Optimization Failure, SOPA/PIPA, and the Samovar Tea House
Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker on the proverbial hot seat by asking four questions, including one which can be considered a burning issue for digital marketers and other professionals in the internet industry: the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). From this day until the conference, we’ll be featuring a speaker and their answers to the questions so be sure to check out our blog regularly.
But wait, there’s more! You can join in and do some pre-conference engagement with our speakers by sending in your own questions through email, Twitter, or our Facebook Wall. We’ll make sure your questions get the attention they deserve and even feature them here.
Serial entrepreneur, technology evangelist, operations guru, and internet diva: that’s how Allison describes herself in her blog and we couldn’t agree more. For those of us accustomed to thinking analytics is a man’s game, here’s a woman who’s sure to challenge gendered assumptions. Allison Hartsoe is VP Analytics at Semphonic, one of the world’s leading digital and web analytics companies. Here are Allison’s fearless views on conversion optimization trends, burning issues, and the best SF hangout:
1) What do you think is the hottest trend in optimization or conversion for 2012?
The combination of data sources to make better decisions.
2) What would you say is the biggest mistake people (still) make when it comes to optimization?
I still see companies that do not segment the traffic. This is more than “let’s take 10% and send it to the optimized page.” It’s a critical thought process about site usage, probable signatures and what indicates success.
3) What’s your take on the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)?
A wolf in sheep’s clothing created by legislators who may still think the Internet is a fad.
4) What’s your favorite place to hang out in San Francisco (that one place you just have to drop by/visit when you’re in the city)?
I personally love the Samovar tea house by the Sony center. Cozy, relaxing, yummy.
Impressed yet? Wait till you see and hear her speak at her Conversion Conference session!
Got a question for Allison that can’t wait till March? Post it on the comments section below, tweet it to us, or post it on our wall and we’ll make sure she gets it.
More About Allison
Allison is an experienced manager and developer of online services at Semphonic. She is a Certified Omniture Implementation Consultant as well as a 14 year internet veteran. Allison built the first and largest online media syndicate through her previous company, iSyndicate.
With her second company she optimized global ecommerce strategies for the top 1% of eBay sellers. She has been a guest speaker or moderator at over 50 conferences around the world including eMetrics, eBay Live, Internet World and also appeared on CNN International, NPR and CNBC.
Allison has worked on measurement projects and complex implementations with some of the largest internet brands and Fortune 1000 web sites.
See Allison Live!
Allison, along with Intel’s Denise Modar, will be presenting a session on “What’s Inside: How Use Case Analytics Taught Intel About its Customers and Their Needs” at Conversion Conference West 2012 in San Francisco, California. See the full agenda and read more about this session.
Want to save on your Conversion Conference Registration? Follow her on Twitter and request a discount code.
P.S. Regular Pricing for Conversion Conference SF ends Friday, March 02, 2012. Don’t wait the last minute, register now to enjoy some savings while you still can.
