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As a serious conversion optimizer, you know how important optimization is to the bottom line. That’s why you champion testing, devote attention to improving usability and user experience on your site, and obsess over the ROI of your campaigns.
But oftentimes, conversion optimizers can get too caught up with chasing after tactical gains that they lose sight of the bigger picture. You forget to ask how optimization fits into the overall growth strategy, how your efforts contribute to creating a sustainable fuel – a competitive advantage, if you will – for the business.
Without such foresight, your optimization efforts may bring in some short-term wins but ultimately succumb to the law of diminishing returns. Over time, you’ll be getting less and less from every tweak and test. A lot of factors lead to this, such as the declining quality of ideas, increasing competition from other websites, and changing customer behaviors.
Fortunately, you can fix this early on by going beyond campaign-level optimization. And all you really need are conversion rate optimization skills and knowledge to growth hack your business.
Meet Sean Ellis
‘Feel it’s time to unlock growth in your business? Then you should talk to Sean Ellis, the one who coined the term Growth Hacking itself.
Sean Ellis is the CEO and co-founder of Qualaroo, a startup focused on enabling marketers to get the most out of their websites. Prior to Qualaroo, Sean held marketing leadership roles with several breakout technology companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout.
Sean ran marketing through NASDAQ IPO filings at two of these companies, so he definitely knows the essential ingredients for launching a successful marketing program for startups.
7 Ways to Make CRO a Growth Driver for Your Business
At his session in Conversion Conference Chicago, Sean will show how CRO was the key ingredient for the growth of Dropbox and LogMeIn. He will provide insights gained from growing two startups from concept to IPO (LogMeIn, Uproar), as well as his time at Dropbox, Eventbrite, and Xobni. You’ll learn everything from using early testing wins to build momentum, to maximizing test quality and velocity, to the golden questions in customer research that unlock big gains.
You’ll walk away with seven specific ways to make CRO a growth engine and a framework for a scalable and repeatable optimization process that can grow your business.
See you at Conversion Conference Chicago in June!
Make plans to join Sean at his Conversion Conference Chicago session. Great news: You can still save with early bird rates when you register by May 9th.
If you’ve already registered for the Chicago event, don’t forget to check the agenda for other must-attend presentations!
