Speaker Rob Snell reveals details about Conversion Conference Parties

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I recently had the pleasure of chatting with Rob Snell, Co-owner of Gun Dog Supply and Author of “Starting a Yahoo! Business For Dummies” for a quick Q&A session. Not only is Rob incredibly brilliant but turns out he is very funny, I can’t wait to see him speak Conversion Conference East in New York City – October 19th-20th.

1) What do you think is currently a hot trend in optimization or conversion?Load speed optimization is the “latest thing” with Google taking page load into account for SEO ranking with their PANDA filter. Spamming inboxes with re-marketing is pretty hot. Getting our little toe into user testing with eyetracking. Makes my head hurt.

 

2) What would you say is the biggest mistake people make when it comes to optimization? Smaller retailers like me get overwhelmed. It’s hard to know what to work on. Testing is important, but it’s only one small part of optimization. I think the biggest mistake people our size make in testing is messing with the little things. You should test BIG things. Do something that could DOUBLE your conversion rate.

3) Which speaker(s) are you most excited to hear, beside yourself, at Conversion Conference East? I’ve been reading STEVE KRUG for years. I’m stalking THAT guy. And AMY AFRICA, too! But she was fronting on Yahoo! Store, my favorite online store builder. I want to hear what cart she thinks is better for little guys like me and 45,000 other Y! merchants. I wish I could clone myself so I could send a clone to each different track to take copious notes so I don’t miss anything. CC is gonna be off the chain!

 

4) What’s your favorite restaurant to visit while in New York?The one where TIM ASH is throwing another party with go-go dancers and awkward dot com geeks having a blast.Are we there yet?

 

Forget the conference I’m headed to Tim’s party…

More About Rob

Rob Snell, Yahoo! Store Small Business Internet ConsultantRob Snell, Co-owner, Gun Dog Supply, a hunting dog supply retailer, & Managing Partner of Snell Brothers Consulting, a firm specializing in search marketing for Yahoo! Stores. Rob has extensive Yahoo! Store experience with both family-owned stores and consulting clients. The Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated tens of millions of dollars in online sales. Rob has been online since 1990 and opened his first online store in 1997 when his brother, Steve Snell stumbled across Viaweb (now Yahoo! Store). Rob now consults with Yahoo! Store retailers on improving their e-commerce sites and maximizing their search-marketing campaigns and is a guest speaker and lecturer on search marketing and e-commerce for small business.

See Rob Live!

Rob will be presenting a session on “Relentless Innovation: How to Create a Tenfold Increase in Your Online Store Sales” at Conversion Conference East 2011 in New York City. See the full agenda and read more about this session.

Want to save on your Conversion Conference Registration? Check out Rob’s website or Follow him on Twitter and request a discount code!

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