Must-Attend Sessions for Designing Persuasive Web Sites

Conversion Conference Las Vegas kicks off next week! To continue our mission of helping you get the most out of your stay, we’re back with another list of must-attend sessions. Since it’s Star Wars Day, we picked out presentations where you can learn essential skills for any serious conversion Padawan: Jedi tricks for persuading web visitors and designing more intuitive pages. May The Fourth be with you!

The Secret Psychology of Persuasive Copy with Nathalie Nahai, The Web Psychologist 

If your content needs a jolt of life, web psychologist Nathalie Nahai will show you how to apply targeted psychological techniques to write personality-specific content, craft killer headlines, and leverage trigger words to engage people to read on.

Persuading Mobile Brains with Bart Schulz, Online Dialogue

Whether you want to admit it or not, your job as a marketer is to try to separate brains from their money. These days, somewhere in between you and that brain is a thumb controlling a (not-so) smartphone. Do you know how that 3 pounds of cerebral meat pays attention to and perceives those 5 inches of digitized glass? How it decides or rationalizes?

Based on the latest insights from psychology, behavioral economics and neuroscience, Bart will take you on a mind-blowing trip through your mobile customer’s brain. Filled with eye-opening a/b test results that will radically change the way you think about your customers, your websites and – of course your mobile presence, this session will show you how to most effectively influence the buying process of brains on the move.

Using Demographics & Psychographics to Unleash Your Conversion Potential with Janet Driscoll Miller, Marketing Mojo

Let’s face it: button colors, photo placement and form length testing can only go so far. What if you tapped into the core of who your visitor is – what he/she likes, what they are attracted to? Could you convert more visitors by personalizing the experience to the individual’s likes, preferences and personality? In this session, Janet will demonstrate how to use data pulled from social media advertising for landing page testing, using case study data to show how personalizing the appearance and messaging can improve conversion rates. Learn techniques for developing deep insight into an individual’s likes, titles and roles, etc. and using that information to get higher conversions and more sales.

Psychological Architectures for Conversion Rate Optimization with Brian Cugelman, AlterSpark 

Come learn the winning combinations of psychological principles that work so well together that they produce persuasive forces that are greater than the sum of their parts. Dr. Cugelman will reveal the key Psychological Architectures that drive high converting websites, including an explanation of the individual psychological principles that make up these architectures. Once you understand these Psychological Architectures, you will have a simple yet powerful methodology for speeding up the time it takes to create your next high converting website experience.

Driving Exponential Growth Using Persuasive Psychology: Master Class with Bart Schulz and Ton Wesseling, Online Dialogue 

So… you’re data-driven, run lots of A/B-tests, and measure your growth? That’s good! But do you know that 70% of your winning A/B tests are probably worthless or even counter-productive?

Sign up for this optional full-day Master Class with Bart and Ton to learn how to avoid making the same mistakes as your competitors, and how to grow your business in a truly valid way, short-term and long-term.

Spoiler alert: knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!

As peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be. Bart and Ton will spoil you with mind blowing scientific insights about your customers’ brain. Moreover they will back their arguments with cases that caused exponential growth. And the best part: they will teach you how to apply a lot of the wonderful Wheel of Persuasion techniques to your existing sites & apps.

Again, these are just a few of the 40 breakout sessions we lined up for Vegas. There are lots of great sessions on user experience, e-commerce, social media conversions, testing, and more conversion-centric stuff you can add to your schedule. Don’t forget to check out the full agenda, plus make some time to make new friends among your fellow optimizers.