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Editor’s note: It was extremely difficult to choose between the two finalists of our blogging contest so we decided to give away two full day passes and declare both entries as winners. This post is the second winner of a full pass (the other one was Deana Morgan, whose entry was published yesterday). Congrats, Promodo team! […]
Author: Stacey Mason
Top 10 reasons why I would LOVE to be at the Conversion Conference in San Francisco
Editor’s note: It was extremely difficult to choose between the two finalists of our blogging contest so we decided to give away two full day passes and declare both entries as winners. Beats having to toss a coin as tie (and heart) breaker! This post won the author a full pass (Congrats, Deana!). Stay tuned tomorrow […]
How to Capture Your Content Marketing ROI
By Arnie Kuenn President, Vertical Measures If you have created a culture of content marketing in your business, you’ve probably found yourself in a nice rhythm of producing content pieces. You know how to develop a strategy, map out an editorial content calendar, manage your internal team, and tell an interesting story. You’ve already learned […]
The 5 First Steps in Optimizing Performance to Engage Users
By Ari Weil Director of Products, Yottaa Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall…right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you’ve reached the point of diminishing returns from […]
10 Ways to Get Better Competitive Data
Don’t copy competitors, learn from them. Your site is part of a broader experience people have as they try to accomplish what they set out to do. Your customers are different, your product is different, and your service is different from your competitors. And yet people draw their expectations from the ecosystem in which your […]
