Email drives almost two thirds of mobile conversions

By Charles Nicholls Founder & Chief Strategy Officer, SeeWhy     Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46% over the last 6 months. This growth can be attributed to widespread adoption of smartphones and tablets, ‘always on’ shopping, […]

How to Build a Strong A/B Testing Plan That Gets Results

A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will know  their preferences instead of  guessing what your customer may want. A/B testing produces concrete evidence of what actually works in your marketing. Continuously testing your hypotheses will not only yield […]