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Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System 2” in his book “Thinking, Fast and Slow.” From the outside, it might not seem like […]
Author: Stacey Mason
8 Hurdles to Getting a Test Out the Door
By Naoshi Yamauchi Chief Performance Officer, Brooks Bell In a perfect world, testing would be as simple as pushing a button and waiting for the results to roll in. But the world of testing is far from perfect—and getting an A/B test up and running can be a challenging, frustrating proposition. When planning a new […]
Lawyer converts at 10 cents a lead with micro-targeted Facebook ads
By Dennis Yu CEO, BlitzMetrics Jacob Sapochnick is an immigration lawyer in San Diego, California. He also happens to be the #1 immigration lawyer on Facebook, based on active users, ratings, and fans. He’s been so effective at driving leads to his practice that he’s now teaching other lawyers how to do for their practice […]
Digital Marketing Optimization Evolution or Revolution: Which One Will It Be for You?
Avinash Kausik posted an interesting article recently, in which he declared his preference for an evolutionary framework for digital marketing. We agree with Avinash in this point. Indeed, rarely do companies achieve success using shortcuts to digital marketing optimization. Poorly-conceived efforts at optimization naturally lead to failure. Often, resources become spread too thin as digital […]
10 Most Popular Posts on the Conversion Conference Blog for 2013
December is here again, which means we’re near the closing of yet another year. As our way of saying thanks, we’re giving you the ten 10 most popular posts on the Conversion Conference blog for 2013. Make sure to read them – we’re pretty sure you’ll find some good ideas for optimizing your website for […]
