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Think of your favorite online shopping site. You know, the first website you think of when you’re itching to buy something, the one that’s on your mind when you fire up your browser and get ready to part with the money in your wallet. Or even the site you visit when you’re just depressed and […]
Author: Stacey Mason
Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic
By Charles Nicholls Founder and Chief Strategy Officer, SeeWhy When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, […]
Save $400 on Boston’s First Conversion Conference
Are you a newbie looking to learn some conversion rate optimization skills? Or are you a seasoned digital marketer looking for a cure to obsessive-compulsive testing? If you answered yes to any of the questions above, then you should join us at the first-ever Conversion Conference in Boston, Sept. 30-Oct. 2. The two-day […]
Conversion Conference Isn’t Just About Converting More Traffic
By Tom Lambert I had a great time at Conversion Conference Chicago last month and walked away with a lot more than I originally bargained for. I knew almost everyone I would come into contact with at the conference would be an intelligent, hard working person and likely expert level in something related to digital marketing. What […]
Who’s Afraid of Conversion Rate Optimization?
It’s the strangest thing. Why, despite compelling evidence that doing conversion rate optimization has a huge payoff, do companies still hesitate putting their marketing dollars into it? The results of the Adobe 2013 Digital Marketing Optimization Survey, for instance, point to a direct relationship between conversion rates and investment, with those investing more in optimization […]
