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Digital marketers near and far flocked to Conversion Conference Chicago this month to learn from CRO experts who flew in from all over the U.S. and Europe. If you missed ConvCon (or are missing all the fun and insights already), here’s a recap of what went on at the second ever Conversion Conference in the […]
Author: Stacey Mason
“What about me?”
By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors. People have infinite great choices about where they spend their time online these days, and I can think of very few situations in life where the demanding “What about me?” question is asked so quickly. […]
Discover the psychological science of conversion
Episode 1: The ROI-magic of “Autonomy” Are you a conversion specialist? Are you good at getting shiploads of customers to buy, use and promote products? Awesome! Now how can you grow to become an even star? How about this? “Converting customers = converting brains” The more you understand your customers’ brain, the more you will […]
Hedging your bad conversion
By Jeremy Schoemaker CEO, ShoeMoney Media Most of you know me as ShoeMoney – The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see I have grown more humble since the launch of my #1 best selling book (sorry I can’t turn it off). ANYHOW – […]
Conversion Rate Optimization for the Enterprise
By Chris Goward President & CEO, WiderFunnel It takes more than just good test ideas to get the best results in an enterprise-level company. How do you implement a conversion optimization strategy for a website that has over 17 thousand pages, plus landing pages and campaign microsites? How do you make sure your website […]
