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By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a number […]
Author: Stacey Mason
4 Tips to Dominate the Retail Pricing War
By Jon Morris Founder & CEO, Rise Interactive Showrooming–when shoppers peruse brick and mortar stores but purchase online–is alive and well. Here’s how to get customers to buy from you. If you’re in retail, listen up. A study conducted by Empathica showed that while in stores, 55 percent of smartphone owners compared prices between […]
Conversion Rate Optimization Maturity Model
By Michal Parizek Senior E-Commerce Specialist (Optimization), !avast Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results from testing activities; but I have also seen many companies struggling to get good results. This disparity led me to think about what are the success […]
No Better Time To Be Doing CRO Than Now
The findings of the recent Adobe 2013 Digital Marketing Optimization Survey confirm what conversion optimization professionals and enthusiasts have known for a long time: that prioritizing conversion rate optimization or CRO has a positive impact on a company’s bottom line. What’s surprising, however, is that contrary to the results of the “Quarterly Digital Intelligence Briefing: […]
Conversion Conference San Francisco 2013 Highlights
Conversion Conference San Francisco wrapped up last week with the biggest attendance so far in its history. Attendees came from as far as Europe, South Africa, Asia and Australia, making it a truly international event. A mind-blowing two days Conversion Conference has built a reputation for bringing together thought leaders in the conversion optimization space, […]
