717 798 3495
By Joe Rawlinson Senior eCommerce Product Manager, National Instruments Time scarcity is one of the most powerful psychological influences we face as consumers. When we know something won’t be available much longer, we naturally feel compelled to buy it right now. We fear that if we wait too long, we’ll miss our opportunity and won’t […]
Author: Stacey Mason
Big Numbers Convert Better
By Roger Dooley Author, Brainfluence We know that customers love to save money, so offering a sale price is a proven way to boost conversion. But, you can express those savings in different ways. For example, you could advertise either “price cut 33%” or “50% more” product. Those offers represent the same level of discounting. […]
The new ABC’s of sales (oops, I mean conversion)
By Phillip Klien Owner & Chief Innovation Officer, BTBuckets Admit it – when you think of “sales,” you immediately conjure an image of a sleazy car salesman pressuring you to buy something different than what you really want. It’s as if sales is something of a necessary evil. Well, we don’t do this as overtly […]
The biggest mistake in Facebook conversion optimization
That’s assuming that every single time you meet someone, they’re in the mood to buy. I used to run analytics and optimization for a major dating site. It took 24 visits on average before the user paid for a subscription. One person took even 6,735 visits. And 13 days from their first visit, they converted. […]
Get your chance: Early Bird discounts extended 2 more weeks
If you are a Chrome, Firefox or Safari user, you may have tried to register last week for Conversion Conference, only to be intercepted by a big red warning page. Our website was hacked and we’ve been battling over the past 10 days to remove the malware, secure any vulnerabilities, and fix the warning message […]
