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Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Author: Stacey Mason
Get your Conversion Conference pass before Christmas and save $700
Next year, hundreds – if not thousands – of companies will be racing to implement new or better website optimization tactics. Some of them will be launching highly sophisticated programs aimed at improving online experiences. The rest, however, will be content with modest changes in their web design and/or information architecture. The question is, will […]
Your Personality Predicts Your Online Behaviour
Chances are you’ll have encountered a personality test at some point in your career. Whether you like these tests or not, decades of research have shown that our personality traits go a long way in explaining our behaviours and individual preferences [1]. Your personal(ity) profile Given that answers from even a short personality questionnaire can enable us to […]
Spread Some CRO Cheer – Share Your Favorite Tips from Conversion Conference
We admit it – we’ve been bitten by the holiday bug and are feeling mushy. Blame it on the dazzling twinkly lights everywhere, the cold but festive air all around us, and your holiday-themed remarketing emails (Hah! You didn’t think we’d miss that, did you?) And since we don’t want to be the Grinch Who […]
Get Ready for the Conversion Conference 2013 U.S. Tour
The holidays are upon us and before we know it, we’d be saying goodbye to 2012. But before we do, we should have a plan for the coming year, right? Especially one for improving our digital marketing and website performance in 2013. So forget about the crunch time for a second (yeah, we know how […]
