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By Jeremy Leonard Senior Vice President, Strategy and Operations, MediaWhiz The science of microsite and landing page conversion applies to lead generation sites as much as it does to home pages. While it is tempting to focus squarely on designing websites so they have high conversion rates, it’s important that marketers also pay attention the […]
Author: Stacey Mason
Pooh, Doggcrapp, Fishing: Reasons to Come Hear Me Speak at the Conversion Conference
By Nik Rajpal VP of Client Services, Exclusive Concepts Noted honey expert, Winnie the Pooh, once said “Before beginning a Hunt, it is wise to ask someone what you are looking for before you begin looking for it.” A classic problem with many conversion optimization programs is that they lack direction in the hunt […]
You Want Higher Conversion Rates? Generate Mobile Phone Calls
By Jason Wells CEO, ContactPoint The principal byproduct of the mobile marketing explosion is a dramatic increase in the number of phone calls businesses receive. Consider the research: – Google says that mobile search volume will surpass desktop search volume by 2013 or, perhaps, early 2014. (That’s just a few months away). – Recent […]
Beyond Conversion Basics: Measuring Micro-conversions
By Aaron Maass Managing Director, MaassMedia In the world of digital analytics, a conversion is generally defined as the successful completion of a specific goal online. It is easiest to tie goals to an e-commerce transaction, but in reality only about 28% of websites offer the ability to buy. So how can and do the […]
Enhance Website Usability with Basic Design & Copy Principles
By Mike Perla Director of Conversion Optimization & Creative, Fathom Online Marketing When it comes to converting visitors, addressing usability issues – or “friction” – should frequently be your first step. No matter how compelling your business offer, you will certainly lose conversions if visitors have difficulty absorbing your content or determining what step […]
