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If you’ve been living under a rock for the last 2 years, you may not have noticed that Google Analytics has changed…a lot. As CRO experts, we know that good measurement is the foundation of everything we do. With the popularity of Analytics only continuing to grow at every level, it’s our responsibility to stay […]
Author: Stacey Mason
4 conversion optimization trends and tips to watch for in 2015
Although the holidays have come and gone, that doesn’t mean marketers should take their figurative foot off the pedal in terms of accelerating conversion rate efforts. With New Year’s resolutions in full swing, it’s time to ramp up outreach efforts. There are a handful of things advertisers should keep an eye out for in the […]
7 Ways to Refresh Your Testing Strategy
Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping […]
4 Unconventional Landing Page Techniques
The Internet is packed with tips and tricks for maximizing the effectiveness of landing pages, but it may be time to think outside the box to improve results. Although tried-and-true methods of Web design often deliver traffic, if you’re looking for a way to shake things up, it could be time for a change. Here […]
Igniting Behavioral Data for Business Growth
Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities. Utilization of behavioral data for customized ads and/or content requires […]
