717 798 3495
By Chris Goward Co-founder and CEO, Widerfunnel Marketing Optimization If you’re still just tweaking and tuning your landing pages, you’re missing out on the bigger potential of comprehensive conversion optimization. Landing Page Optimization (LPO) has had a lot of attention over the past few years, and with good reason. The math is compelling. When […]
Author: Stacey Mason
CRO 2.0: The Evolution of Web Site Optimization
By Phillip Klien Owner and Chief Innovation Officer, BTBuckets When people learn that I work with conversion rate optimization (CRO) they immediately always ask me “what is the first (or most important) thing I should optimize on my web site“? Most people in the #measure industry probably get this a lot too. Now, you are probably […]
Increased Conversion: 5 Killer Tips for Selling and More with the “Social API”
by John Lawson CEO, ColderICEMedia The term “Social API” doesn’t carry the same meaning as the technical term “API”, but it is close. “API” is a technical acronym for “Application Program Interface”, a base code that is included in software that allows software components to communicate with each other. For example, we’re all familiar with […]
Blowing through hurdles: A no excuses approach to landing page optimization
By Mary D’Alatri Director of Account Services, ion interactive As the Director of Account Services for a company that has helped hundreds of customers design and maintain their landing page optimization programs, I’ve heard plenty of excuses attempting to explain why marketers haven’t been able to focus on optimizing their landing pages in the […]
Testing & Analytics: Helping to Define Success or Failure
By Eric Hansen Founder and CEO, SiteSpect A common disappointment among companies deploying testing and optimization technology stems from tests that do not yield the radical improvements expected. Has this happened to you? Working with our customers, we’ve seen that sometimes even the most dramatic design changes produce no significant differences in their click-through […]
