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You already know that running multivariate tests can help you improve the usability and effectiveness of your site, but where do you start? Typically you want to examine your web analytics framework and truly understand the most important metrics, known as key performance indicators (KPIs), behind your business goals. Those KPIs, in turn, can be […]
Author: Stacey Mason
Social Media Marketing With Video – Our Visual Society
Magic Lanterns Have you ever heard of a magic lantern? Unless you’re an avid history buff, the answer is probably not. The magic lantern marked the beginning of modern society’s fascination with visual images. In the mid- to late- 1800s, different investors experimented with glass slides viewed with a projector (all operated by hand of […]
Covering the process, tools and skills needed to increase conversion, leads and sales
The following is an interview with Ben Jesson from Conversion Rate Experts, conducted by Dave Chaffey from Smart Insights. Many web consultants have relevant-but-similar backgrounds. They’re experts at design, or pay-per-click advertising, or another standard specialty. But when I recently met Ben Jesson and Karl Blanks from Conversion Rate Experts their background didn’t fit the […]
Increase conversion through personas
By Howard Kaplan CEO Future Now Contrary to what you may assume, Persuasion Architecture personas are not about identifying the “type” of each individual who visits your website so you can control exactly what you show them (ie – the goal is not to enable dynamically loaded content). Personas are about focusing your attention on […]
Templatezone’s Justin Rondeau talks about being in the “Belly of the Beast”
Next in our Conversion Conference speaker Q&A sessions is Justin Rondeau Director of Marketing, at Template Zone which develops & markets desktop applications & services for small business & entrepreneurs. Our goal is to provide software solutions that streamline business productivity such as email marketing templates, Microsoft Office templates, business plan & employee handbook templates. […]
