Next in our Conversion Conference speaker Q&A sessions is Mike Volpe, Chief Marketing Officer, HubSpot, Hubspot who’s vision is to provide a (killer) marketing application and provide great advice to small businesses enabling them to leverage these disruptive effects of the internet to “get found” by more prospects shopping in their niche and to convert […]
Author: Stacey Mason
“Usability Doesn’t Have to be Complicated” – Interview with Steve Krug
Web Professional Minute recently interviewed Steve Krug, Author of, “Don’t Make Me Think” & “Rocket Surgery Made Easy” and posted this video, titled, “Usability Doesn’t Have to be Complicated” – Interview with Steve Krug, on their site on September 30th, 2011. Since Steve will be Keynoting Conversion Conference East this month, we thought it would […]
Why Shopping Cart Abandonment Might Be A Good Thing

It has been a personal quest of mine for some time to understand online buyer behavior. On average, 71% of shopping carts are abandoned without a purchase. But, what are the unique predictive factors that determine the likelihood of an abandoner becoming a buyer? Research has told us why visitors say they abandon. For example, […]
Speaker Rob Snell reveals details about Conversion Conference Parties

I recently had the pleasure of chatting with Rob Snell, Co-owner of Gun Dog Supply and Author of “Starting a Yahoo! Business For Dummies” for a quick Q&A session. Not only is Rob incredibly brilliant but turns out he is very funny, I can’t wait to see him speak Conversion Conference East in New York […]
9 Proven Tips for Improving Your Ecommerce Conversion Without Breaking the Bank!
By Amy Africa CEO, Eight by Eight Web Usability Expert Navigation accounts for over half your success online. If I can’t find it, I can’t buy it. These days, navigation comes in all shapes and sizes: top, left, bottom, right (although righthand navigation is usually very risky so you don’t see it a lot) and […]