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Next in our Conversion Conference speaker Q&A sessions is Reid Greenberg, Director, e-Commerce & Direct Channels, Green Mountain Coffee Roasters. Green Mountain Coffee Roasters is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR maintains two business units: the Specialty Coffee Business […]
Author: Stacey Mason
Actionable Insight from Form Completion Rates
By Jennifer Veesenmeyer Chief Operating Officer, Stratigent Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms. […]
Delivering the Best User Experience through Targeting Techniques
You have heard the saying, “When you optimize for everyone, you optimize for no one,” right? It sounds obvious: target your optimization efforts for the right audience to achieve your online marketing goals. But studies show that most digital marketers still do not optimize by audience – for several likely reasons. “When you optimize for […]
The speakers want to hear your questions…
We have been having a lot of fun with our Speaker Q&A sessions but thought we would change it up a bit. This time the questions will be coming from you, the Conversion Conference East Attendees. So if you’ve got a burning question that can’t wait until October to get answered, send an email to […]
Q&A with Bill Leake from Apogee Results
We will start the week off with another speaker Q&A session with Bill Leake, CEO, of Apogee Results. ApogeeResults.com is one of the largest independent Online Marketing Agencies in N. America, with a strong focus on PPC, SEO, Display, and Converting all that traffic into profitable dollars for its clients, who range from high-growth startups […]
