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By Brian Lewis Acting Director of Optimization, SiteTuners Despite their well-meaning intentions, a lot of online marketers are burning precious marketing dollars every day. And the number one reason they’re wasting money is their ineffective landing pages. Why do so many marketers continually fail to design web pages that improve conversion? It’s because of what […]
Author: Stacey Mason
What Should You Test On Your Landing Pages For Maximum Conversions?
By Neil Patel Co-founder of Crazy Egg & KISSmetrics Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate? Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, […]
Social Media Marketing: To tweet or to convert, that is the question
Having worked both in the Landing Page Optimization (a.k.a., Conversion Optimization) and Social Media sides of marketing, I am amazed how quickly the latter stole our hearts and minds, while the former continues to be a mystery for most marketers. When I set out to write the LPO Benchmark Survey for MarketingSherpa this January (publication […]
Conversion Conference 2010 West Wrap Up
The inaugural Conversion Conference West 2010 was a smashing success! The event, held on May 4-5, 2010 at the luxurious Fairmont Hotel in San Jose was well attended by by an enthusiastic worldwide audience. Attendees came from countries as far away as Poland, Sweden, Israel, German, Australia, Canada, Brazil, and Singapore. Three keynotes by Tim […]
A new decade – a new conference series!
Welcome to the Conversion Conference.com Blog! We look forward to keeping you up to date about the world’s first international series on online marketing conversion improvement.
