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Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post over at Search Engine Watch, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a […]
Author: Stacey Mason
Lessons US Online Retailers Can Learn From International eCommerce Sites
By Yulia Smirnova CEO and Founder, CommerceBrain Image source Growing eCommerce business is not a feat for the fainted heart, especially if you do so in a developing market. eCommerce entrepreneurs in Brazil, Russia, India and Singapore are dealing with logistics, lack of suitable ecommerce technology and untrained staff. Yet, they still […]
The Only Way to Use Bounce Rate
I hear a lot of varying opinions on the bounce rate metric in analytics. Some think the overall bounce rate is a key metric in site performance and others think it is completely worthless. I’ve gone back and forth over the years and ended up landing in the middle, believing that both sides are wrong […]
Simple Neuromarketing Hacks that Increased Revenue by 65% in the First Round
By Talia Wolf CEO, Conversioner Image source We’ve just finished our first round of tests with one of our new partners & have interesting results that can help in your next optimization test. The product enables customers to design & personalize their own invitations, greeting cards, slideshows and more. As a photo service, […]
How to Create Written Content that Generates Leads
Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives Leads Written content works in many ways. Some […]
