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As a serious conversion optimizer, you know how important optimization is to the bottom line. That’s why you champion testing, devote attention to improving usability and user experience on your site, and obsess over the ROI of your campaigns. But oftentimes, conversion optimizers can get too caught up with chasing after tactical gains that […]
Author: Stacey Mason
Session Preview: Marketing Apps – The Next Must-have Weapon in Your Conversion Arsenal with Mary D’Alatri-Ward
We digital marketers have been through a lot in these last few years. We’ve had to cope with rapid changes in the socio-cultural and technological landscape: the increasing ordinary-ness of mobile and social, and the changing habits, whims, and values of an always-on, always-connected consumer. And yet, our basic problem as marketers remains the same: […]
Session Preview: Content, Conversions and Lead Generation with Andy Crestodina
Content – it’s the most important element on your site. It’s the reason visitors come and visit your web pages. And the quality of textual and visual information within your web content has a huge influence on prospects’ decision to interact and buy from you (or not). In the online world, content can spell the […]
Session Preview: Optimizing for the Entire Customer Experience with Melissa Burdon Cameron
Image credit: Mike Licht via Flickr If you’ve been paying attention to the biggest trends in digital marketing, then you know that your job as a marketer just got tougher. In the age of the mobile, social media, and multi-screening, optimizing your website or emails for visitors on desktop is no longer enough. Today you […]
Can Your Conversion Optimization Strategy Last Another Season?
Brace yourself – The optimized websites are coming. We were thrilled when conversion rate optimization (CRO) finally gained attention in the past couple of years. Thanks to CRO geeks everywhere, the word “conversion” became part of every digital marketer’s vocabulary. However, now that the “secret” is out, your work as a digital marketer has […]
