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Another successful Conversion Conference San Francisco wrapped up last week and we are immensely grateful to everyone who joined us there. The SF event marked the 5th year of the Conversion Conference event series. Although we’re a bit saddened that it would be the final ConvCon in San Francisco, we’re glad that we had this […]
Author: Stacey Mason
Finding the better in the different
By Ryan Dahlstrom Staff Manager, Interactive Windstream Communications Everyone is unique. We all think, act, and respond differently to situations than the person sitting next to us in the office, on the bus, or at home on the couch. So, assuming this to be true in each and every situation in which we find […]
There’s No Place like Home
By Brian Lewis Director of Optimization, SiteTuners Many times the name we call something greatly affects our attitudes about that something. Take the term “homepage”, for instance. In the context of the web, we all know that our homepage is where most of our visitors will first meet us, experience our brand messaging, learn […]
4 Tools Smart Marketers Are Using To Optimize
By Josh Krafchin Founder, Clever Zebo What’s in your optimization toolbox? It’s an exciting time in online marketing. There are so many interesting tools out there that help us do a better job of optimizing our marketing efforts. I thought I’d share a few hot tools that are relatively inexpensive but incredibly useful. 1. […]
Why Your Marketing Campaign is Incomplete without Optimization
Today’s marketers have a lot to keep track of. When I talk to Optimizely customers, I’m humbled by the number of moving parts involved in running marketing campaigns—the messaging, the email cadence, the social media strategy, the paid advertising. And that’s just execution. Once all of these parts are accounted, there’s hardly any bandwidth left […]
