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In another blog post, I talked about the dangers of over-segmentation. Although I said segmentation is helpful, I didn’t elaborate on how segmentation should be done. Some readers even thought I was disparaging segmentation, which wasn’t my intent. That post was aimed at helping marketers who have become over-enamoured with the promise of technology alone solving marketing […]
Author: admin
Your Landing Page Experiment Failed — Now What?
Everyone wants that big win. As marketers and conversion rate optimization experts, we all want to report that bazillion percent conversion rate improvement to our bosses and clients. If you have ever run a CRO experiment, you’ve likely experienced failure more often than victory. In fact, seven out of eight experiments fail to ever produce […]
4 Ways To Use Site Search Data to Read Visitors’ Minds
For the most part, people think of Google Analytics as a quantitative tool that only tells you what has happened on your site, but not why. And that’s mostly true. Google Analytics can give you clues to things like why visitors are not converting by looking at things like landing pages with high Bounce Rates or creating segments that […]
Emotion and Conversion Rate Optimization
The highest achievements of humankind – walking on the moon, inventing written language, harnessing the power of the atom. Or are they? THE FAILURE OF REASON What if I told you that all of these are happy accidents and a by product of the real reason that human brains evolved? Humans are in fact the […]
Creating YouTube Ads That Viewers Don’t Want to Skip
“Hey you, with the face, looking at your computer screen. I see you reading this post. I know what you’re here for. You want to learn how to hook your audience so they will stop skipping your YouTube Ads. Well that is what I am teaching you right now.” I hooked you by directing my comments […]
