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Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue goals? Chances are you’re […]
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Using Visuals to Improve Conversions
Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently. Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of […]
Third-Party Scripts And Your Website: 10 Tips for Web Performance
A typical web page today can contain upwards of 75 third-party scripts, such as ads and analytics beacons. If you care about web performance, these scripts can be the bane of your existence. But third parties aren’t going away. They add value to site owners by generating revenue (ads), increasing conversions (targeting beacons), and helping you […]
Cognitive Dissonance and Persuasion
“When we do something that is not in line with our beliefs, we change our beliefs” When there’s a mismatch between our beliefs and behavior we experience what Leon Festinger calls a ‘cognitive dissonance’. And we have a strong motivational drive to reduce this dissonance. We can’t change the displayed behavior anymore, but we can […]
Invest in Conversion Rate Optimization to Build Your Brand
It can often seem that conversion optimization conflicts with brand and image marketing. In some cases, this is true. A recent infographic from the New Jersey Institute of Technology’s Online Master in Business Administration program (NJIT) got us to thinking about the importance of branding to any conversion optimization effort. How a Conversion Scientist Thinks […]
