717 798 3495
You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this: The post […]
Author: admin
3 Frequently Asked Questions About A/B and Multivariate Tests
A/B/n and multivariate testing is one of the most important CRO (conversion rate optimisation) activities for continually improving your website, and yet for some it can be difficult to get started with. In this post I’ll share three frequently asked questions we hear time and time again from our clients when just starting out with […]
The Conversion Maturity Model: CRO and Organizational Growth
We know that infants flop before they crawl, crawl before they walk and walk before they can run. So I find it surprising that so many companies try to start their conversion rate optimization (CRO) process at a sprinter’s pace. Just as you wouldn’t expect an infant to get up on two feet and run […]
Video Marketing Strategy: Three Fundamental Goals for Your Videos
Like anything else done well, great video marketing has a learning curve. Sure, there are technical things to learn about lighting, camera settings, and editing software, but there’s also critical learning and experience that’s needed to harness video in all of its strategic glory. A key question you might be asking yourself at various stages […]
Using Luck To Your Startup’s Advantage
In this article that originally appeared on Fast Company, Dynamic Yield CEO Liad Agmon debunks the notion of luck based on superstition and encourages entrepreneurs to embrace probabilities and trust their gut. Luck, I would argue, is one of the most important factors in deciding whether a startup succeeds or fails. While hard work and great […]
