One of the highlights of Conversion Conference Las Vegas 2015 was Closed Loop CEO Lance Loveday’s keynote presentation. Lance shared the results of a study on the qualities shared by the most successful conversion rate optimizers. Lance’s keynote shed light on the cognitive style, personality, and motivations that differentiate the CRO masters from the rest. […]
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Digital Marketing Trends, Challenges, and Top Optimization Pet Peeve with Tim Ash
Conversion Conference Las Vegas kicks off tomorrow! In case you didn’t hear, the conference SOLD OUT on Friday – the Rio is going to be packed to the roofs with conversion optimizers from 27 countries. We know you’re as excited as we are for the big show so here’s an interview with Conversion Conference founder […]
Does Your User Experience Build Trust?
When it comes to real estate, they say the thing that matters most is location, location, location. Similarly, when it comes to online influence, your user experience must foster trust, trust, trust. Winning online trust will take you down the road to success. Losing online trust can completely undermine everything you do. In a previous […]
Social Shopping: Make the Most of Your Online Customer Communities
In a previous blog post we talked about making the most of your socially active customers. But what about the groups of people shopping on your website right now who have interests in common with your brand and each other? How can you help these customers connect socially and at the same time enhance the […]
Must-Attend Sessions for Designing Persuasive Web Sites
Conversion Conference Las Vegas kicks off next week! To continue our mission of helping you get the most out of your stay, we’re back with another list of must-attend sessions. Since it’s Star Wars Day, we picked out presentations where you can learn essential skills for any serious conversion Padawan: Jedi tricks for persuading web visitors and […]