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The most important line you’ll write for your blog post or any type of content is the headline. Advertising pioneer David Ogilvy once reported only 1 in 5 will make it past your headline into your copy. Though I don’t have a modern day update on the percentage, I suspect, given the immense volume of […]
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10 CRO & Testing Experts Share the Most Important Lessons They’ve Learned From Optimizing Websites
Ever wonder what significant learnings the conversion rate optimization veterans have acquired from spending years in the trenches? Well, you’re about to find out. We reached out to our friends of world-renowned CRO and testing experts and asked them about the most important lessons they’ve gained from their optimizing experience. Here’s what they had to […]
Must-Attend Sessions for Optimizing Your E-commerce Business
Conversion Conference Las Vegas is happening in less than 3 weeks so we thought we’d help you plan your stay with us. To start with, we picked out the must-attend sessions for folks running e-commerce businesses, with your top priority areas in mind: personalization, mobile, and end-to-end conversion rate optimization. Optimizing E-commerce Conversions with Real-Time Web […]
Case Study: How Making Pages 2 Seconds Faster Boosted Conversions By 66%
You can spend all kinds of ad dollars getting people to your site. You can invest in SEO to get people to your product pages. You can offer the most competitive prices and free shipping to tempt people to load up their shopping carts. But if you can’t make the checkout process fast on every […]
Eight By Eight CEO Amy Africa Talks About Digital Marketing Trends, Failure, and Her Top Optimization Pet Peeve
Today we have Amy Africa, the CEO of Eight by Eight. Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for more than 15 years. Her intensive experience in field testing and web user studies has made her one of the most in-demand usability and ecommerce experts. […]
