717 798 3495
We recently had the opportunity to chat with the keynote speakers for Conversion Conference Las Vegas and thought we’d ask them a few questions to give attendees a preview of the insights and ideas they’ll learn at the big event. First up is web psychologist Nathalie Nahai, author of Webs of Influence: The Psychology of […]
Author: admin
What to Test When You’re New to Testing
You should split test the headline first! Bollocks. The images! What a load of crap. That’s the kind of advice most articles out there would give you. The truth is that answering “what to test first” is like answering “how much does a car cost?” – it depends. Eventually you should test everything that you have traffic for, […]
How Your Customers’ Social Behavior Can Drive Conversion
Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We […]
The Biggest Cause of Visitor Failure: Approaches for Improving Findability
How many times have you walked back and forth across the grocery store in search of that one item that you can’t seem to find? How many times have you asked for help, or worse, left without finding it? Now think about your web visitor. What if they are looking for an item that they […]
7 Key Performance Indicators for eCommerce You Should Be Tracking
A lot of online business owners might think that the only thing they need to worry about is keeping track of how many people are buying their products. And while that is certainly true, there are a number of Key Performance Indicators (KPIs) that you should keep your eye on in order to make sure […]
