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Your site’s visitors have ADHD. If they don’t like what they see within 1/20th of a second, they’ll hit the back button and go to your competitor’s site. So before you obsess over all the conversion principles for your landing pages, the first job your pages need to do is simply prevent people from hitting […]
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Transform Your Images Into Hero Shots With These 7 Elements
Are your featured images aiding or hurting sales? Learn how to transition from basic images to compelling hero shots that drive epic conversion with these seven key principles. (BONUS: Get your FREE Hero Shot Scorecard!) A “hero shot” is simply a credible photo or video of a solution that encompasses relevance, context, value, and emotion […]
7 New AdWords Tools & Features to Rock Your PPC Campaigns
Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I […]
Why You Should Invest in UX Design Now
Is your solution to increasing your sales based on attracting more visitors to your site rather than getting more sales from the visitors you do attract? Brands and businesses spend tens of thousands of dollars each month on SEO, PPC, etc., all to get more people to their site. Yet, they only make a token […]
QR Code Conversion Optimization
By Todd Barrs Sr. Manager, Website Optimization at Webroot Software & Founder of VisitorCentric.com QR codes (quick response codes) are a great way to quickly move potential customers from the offline world to the online world where we have far more ability to track and provide a targeted and relevant user experience. Unfortunately, many QR […]
