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Conversion rate optimization is a fast-changing discipline. New tactics and techniques for designing high-converting websites are cropping up every day, thanks to an active and vibrant CRO community. But between juggling your CRO projects and other digital marketing responsibilities, it can be hard to keep up with the pace of industry news, trends, and continue […]
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9 A/B Tests for Increasing Conversions on Your Homepage
The homepage is where your visitors will first meet you. It’s where they’ll form their first impression of you, learn what your products or services are, and based on their experience, decide if you have the solution to their problems. While you don’t expect the homepage to convert visitors outright, it should be designed so […]
How Top Companies Use Predictive Analytics to Increase Sales and Profitability
We used to wish we’d know what online visitors wanted to buy. Big data and predictive analytics is close to giving us that. In fact, a lot of businesses nowadays – including your competitors – are already using it to identify opportunities for engaging and converting their leads and prospects. If you’re a bit skeptical […]
7 Tips to Persuade Ecommerce Visitors to Complete their Purchase
They came. They added items to their cart. They left. If this sounds like your ecommerce visitors, you’re not alone. The average shopping cart abandonment rate is still at 69.23%. Of course, there are a lot of reasons why visitors do not convert at every visit. Some of those reasons are beyond your control, like […]
What Are the 6 Best Social Media Channels For Your Company?
Image Credit: HowToStartABlogOnline.net If you’re a social media late-comer, you’ve been missing out a lot. Social media has rapidly grown into an important channel for digital marketers, complementing and boosting their owned channels. Today’s customers are not only using social media sites to connect with and interact with their family and friends. They’re increasingly using it […]
