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By Pete Olson, Amadesa Companies have long embraced A/B and multivariate testing for website optimization and the creation of “personalized” customer experiences. These tools often perform well, improving conversion rates anywhere from 5 to 50 percent. Even with this success, it’s clear that there are far more possible customer segments and related options than just […]
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Social Validation: How Web Visitors are Influenced by Others
by Susan Weinshenk, PhD You are browsing a website to decide what to? boots to buy. You see a pair that looks good and then you scroll down to see the ratings. Several people say the boots are cheaply made and uncomfortable. What will you do? Will you buy the boots or not? If you […]
How Adaptation Can Turn Your Website Into a Money Machine
by Justin Davis, Madera Labs $2.9 billion. That’s the amount of money that Amazon raked in during 2006 due to one simple feature on their site: recommendations. Recommendations are a form of adaptation: delivering content to a user based on that user’s actions instead of simply serving up static content. This kind of thoughtful interaction […]
10 Ways to Increase Conversions with Online Video
Looking to add video content to your site? Or maybe you already use video and just want to learn how to make the most of this technology. Video is a great and innovative way to add to your website. It not only creates a personal experience for your users but it is proven to increase […]
Start a Conversion Optimization Conversation
By Todd Barrs, Webroot Software & VisitorCentric It is old news that communication is critical in nearly every facet of business, and conversion optimization is certainly no exception. Conversion optimization, by nature, requires interdepartmental coordination to ensure strategic alignment with an organization’s overall vision and marketing efforts. Failure to communicate leads to divided efforts, mismatched […]
