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By Seth Berman, Blue Shield of California In the exploding space of “online2offline” commerce, post-click marketing takes on special significance, and increased complexity, as compared to conversion in a strictly ecommerce environment. In this O2O world, a conversion can take many possible forms including phone calls, registrations, lead form submits, whitepaper downloads, local merchant purchases […]
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Personas 201: Three Ways to Leverage Personas in 2011
By Brendan Regan, FutureNow Plenty of great posts have been written over the years about what marketing personas are, how to create them, and why they’re useful. This post assumes you’ve already done the hard work of creating marketing personas. You’ve got them, and boy, do they look pretty! But they’re essentially gathering dust on […]
Why it is important to create, update, and manage your Facebook Page
by Justin Rondeau, Marketing Specialist, Template Zone Facebook has become the ‘be all and end all’ of the internet. With millions upon millions of users, it isn’t a big surprise that businesses began to use this as a marketing tool. Thus social media marketing was born, which has been met with a surprising amount of […]
Increasing Mobile Conversions: 5 Things Nobody Ever Tells You
By Amy Africa, CEO, Eight by Eight Think increasing conversion on your regular website is tough? Well, fasten your seatbelts because the problems you’re facing there are only a tenth of what you’ll experience when you enter into the land of selling on a 2 x 4. It’s a challenge to say the least. Here […]
Optimizing Your Website? Don’t Forget About Performance!
There are typically three ways to speed up your site: through server performance, network performance, and web performance optimization. This blog post addresses web performance optimization.
