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You put a lot of effort into your landing pages. You follow a process to analyze all the pages in your conversion funnel and identify where people drop out, then you run A/B or multivariate tests to improve those pages. And your conversion rates are increasing as a result. Congratulations! But what are you doing to reduce […]
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Get More Visitors with These Data-Driven Content Strategies (Part 3)
In part I of my four-part series about creating high-traffic, data-driven content, I gave an overview of how to create the right content for your audience. In part II, I detailed how to create content surrounding trends and events. This segment focuses on creating content using solid topics and strategies that work. STRATEGY #3: Create Data-Driven Content Around Proven […]
Why You Should Focus on Mobile Web Performance
Mobile is no longer on the sidelines. If you’re not already thinking mobile first, you should at least consider it. Let’s go over compelling data that demonstrate the importance of focusing on performance for mobile devices. Business is Booming on the Mobile Web Here are some figures showing the rapid growth of business on the […]
4 Ways Marketers Fail at Using UTM Codes
The only way for us marketers to run more successful campaigns is to track what works and what doesn’t. Without proper tracking in place, we’re basically driving with our hands over our eyes, hoping it’ll all work out. One of the ways that marketers track the success of their campaigns is with UTM tags, which allow you to append […]
5 Tips for the Biggest Trends in Search Engine Marketing
Times change! Platforms evolve and Google is one of them. As the search engine changes, so does search engine optimization (SEO). Actually, search doesn’t change much and doesn’t change fast, which is why we rarely write posts about trends. Articles we published years ago are still relevant today. But there is a gradual evolution in […]
