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We used to wish we’d know what online visitors wanted to buy. Big data and predictive analytics is close to giving us that. In fact, a lot of businesses nowadays – including your competitors – are already using it to identify opportunities for engaging and converting their leads and prospects. If you’re a bit skeptical […]
Analytics
4 Ways Marketers Fail at Using UTM Codes
The only way for us marketers to run more successful campaigns is to track what works and what doesn’t. Without proper tracking in place, we’re basically driving with our hands over our eyes, hoping it’ll all work out. One of the ways that marketers track the success of their campaigns is with UTM tags, which allow you to append […]
4 Ways To Use Site Search Data to Read Visitors’ Minds
For the most part, people think of Google Analytics as a quantitative tool that only tells you what has happened on your site, but not why. And that’s mostly true. Google Analytics can give you clues to things like why visitors are not converting by looking at things like landing pages with high Bounce Rates or creating segments that […]
Where Is Your Ecommerce Site Hurting the Most?
Optimizing your E-commerce web site is no small feat. So you better start in the right place. Too often we run into E-commerce teams that have fallen into the habit of “shotgun AB-testing”, they spray AB-test all over the place with no clear idea of how to prioritize their testing. Our E-commerce Effectiveness analysis will […]
7 Key Performance Indicators for eCommerce You Should Be Tracking
A lot of online business owners might think that the only thing they need to worry about is keeping track of how many people are buying their products. And while that is certainly true, there are a number of Key Performance Indicators (KPIs) that you should keep your eye on in order to make sure […]
