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Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Analytics
Top Conversion Optimization Resolutions for the New Year: Measure Revenue Per Visit
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Top Conversion Optimization Resolutions for the New Year: Channel Attribution
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Beyond Conversion Basics: Measuring Micro-conversions
By Aaron Maass Managing Director, MaassMedia In the world of digital analytics, a conversion is generally defined as the successful completion of a specific goal online. It is easiest to tie goals to an e-commerce transaction, but in reality only about 28% of websites offer the ability to buy. So how can and do the […]
Playing Tag in Online Marketing: You’re It!
By Robert Brady Director of PPC Conversion, Trafficado While growing up I would often play tag. We would play buddy tag in my grandma’s yard when the cousins were visiting. We would play freeze tag in the house when the weather was cold or rainy (which my Mom didn’t appreciate). Tag is the perfect […]
