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By Eric Hansen Founder and CEO, SiteSpect A common disappointment among companies deploying testing and optimization technology stems from tests that do not yield the radical improvements expected. Has this happened to you? Working with our customers, we’ve seen that sometimes even the most dramatic design changes produce no significant differences in their click-through […]
Analytics
Developing a Remarketing Strategy
By Linda Bustos Director of Ecommerce Research, Elastic Path Software This post is the second in a 2-part series on getting started with remarketing (also known as retargeting). In my previous post I discussed how remarketing works. Today we examine ways to nail down your strategy before picking a remarketing tool and setting up […]
Attribution is the Mother of Conversion
By Jeff Eckman CEO, Big Giant Conversions “Half the money I spend on advertising is wasted; the trouble is I just don’t know which half.” —John Wanamaker, 1838 to 1922* Thanks to modern marketing technology and the commercialization of the internet, we now have the tools to know which half of John Wanamaker’s […]
Are You Learning from Your PPC?
By Robert Brady Director of PPC Conversion, Trafficado Pay-per-click (PPC) advertising is popular with internet marketers because you can track everything. You know exactly what search queries are triggering your ads, you know how much each click costs, you know which ad gets the highest click-through rate (CTR) and you know which clicks turn […]
Actionable Insight from Form Completion Rates
By Jennifer Veesenmeyer Chief Operating Officer, Stratigent Stratigent was recently engaged by a global company to analyze lead generation forms across more than two dozen company websites and microsites. Although many of our findings were specific to that client, several key learnings would be valuable to any marketer looking to optimize their lead generation forms. […]
