Measuring return on investment (ROI) is a crucial part of any marketing initiative, but has become increasingly difficult in the age of online marketing. While measuring the return on certain types of marketing campaigns in terms of dollars and cents is seemingly simple, measuring content marketing ROI is not so cut and dry. I wrote […]

In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we’ll take a look at creating content surrounding trends and events. STRATEGY #2: Create Data-Driven Trend & Event Related Content The second strategy for […]

Everyone has met someone like this before – nice people who have the best intentions, but somehow end up saying something stupid. Not stupid in an intellectual sense, but stupid in a trip-over-their-own-feet inappropriate way. Most of the time these folks don’t realize they’re alienating the people around them. Since websites are created by people, […]

Blink… blink… blink. The cursor blinks back at you mockingly as you stare into the blank white screen of your computer, trying to imagine what content to create that will magically capture your audience’s interest and catapult you to the top of the search engines. How many times have you found yourself staring at your […]

“Hey you, with the face, looking at your computer screen. I see you reading this post.  I know what you’re here for. You want to learn how to hook your audience so they will stop skipping your YouTube Ads.  Well that is what I am teaching you right now.”  I hooked you by directing my comments […]