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Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue goals? Chances are you’re […]
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Using Visuals to Improve Conversions
Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently. Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of […]
Master Content Marketing With This Skill
You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this: The post […]
Strategies for Creating Content That Converts
At the 2015 Conversion Conference in Las Vegas, conference chair Tim Ash shared his tips for creating content that sells. Tim pointed out that 95 percent of marketers are doing content marketing wrong. In fact, majority of content efforts out there are geared toward “noisemaking” or broadcasting, which is characterized by the following: Pumping out […]
The Ultimate Cheat Sheet for Writing Compelling Headlines
The most important line you’ll write for your blog post or any type of content is the headline. Advertising pioneer David Ogilvy once reported only 1 in 5 will make it past your headline into your copy. Though I don’t have a modern day update on the percentage, I suspect, given the immense volume of […]
