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There are many well-known techniques to build trust on your website, including using real testimonials, incorporating trust-building 3rd party seals, showing logos of prominent customers, leveraging social proof and more. And you should use as many of those techniques as possible on your site! After all, trust concerns are one of the biggest reasons potential […]
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Transform Your Images Into Hero Shots With These 7 Elements
Are your featured images aiding or hurting sales? Learn how to transition from basic images to compelling hero shots that drive epic conversion with these seven key principles. (BONUS: Get your FREE Hero Shot Scorecard!) A “hero shot” is simply a credible photo or video of a solution that encompasses relevance, context, value, and emotion […]
11 Culprits of Poor Website Conversions
You’ve got it going on with your keywords. You’re ranking high. The traffic is coming now. Web-a-palooza. Party time. Cha-chiiiiiing. Not so fast Master Webmeister. It seems visitors are bugging out before they click a single thing. This buzz-kill problem is called “bounce” in web speak. I call the culprits “website conversion killers.” You probably […]
3 Simple Copywriting Tips for Conversion Optimization
When you’ve got traffic coming to your site but it isn’t converting, copywriting tips for conversion optimization can help you turn lookers into buyers. Why waste time and money modifying marketing campaigns when a few simple tweaks can get more visitors to your shopping cart? It’s unnecessary. Before you go making costly changes, spend some […]
5 Quick Ways to Humanize your Email Marketing
Small businesses have an advantage. Unlike big corporations, smaller companies can be more personal, more relatable, more human. Unfortunately, a lot of little companies miss out on these opportunities. Email marketing is a classic example of how the little guys have the edge. It’s a chance to promote your content directly to your audience, person […]
