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I’ve spent many years in the trenches writing, testing, optimizing, erasing and starting from scratch. If you’ve ever felt like you were spinning in circles when attempting to write your own conversion-boosting copy, you are not alone. You have probably wasted hours trying to find effective copywriting prototypes and best practices with fluctuating degrees of success. […]
Content
3 Ways To Get In Your Customers’ Heads — And Stay In Their Inboxes
Email overload and inbox fatigue are all too real. But, we all have an “inner circle” of emails we look forward to reading — you know, the ones we check our spam folders for when we haven’t seen them recently. How can you get your emails into that coveted inner circle and — better still […]
Questions Content Marketers Should Ask Your Analytics
Google Analytics is a big tool with tons of reports. It can be intimidating. It can also be a huge waste of time. Too many marketers just browse through charts and graphs, without gaining any insights, without making a decision. So rather than jumping into a ocean of data and swimming around aimlessly, let’s use […]
A Guide to Content Optimization for 4 Key Content Types
As content marketing gains recognition as a viable online marketing strategy, businesses are producing content of all types at an accelerated rate. But what good is compelling content if it can’t be found? The truth is, if it can’t be found by your audience, it won’t be very successful, which is why content optimization is such a […]
How to Create Written Content that Generates Leads
Do you need more leads? Are you looking for creative ways to use your blog content to improve your conversion process? In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content. How Content Drives Leads Written content works in many ways. Some […]
