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Content – it’s the most important element on your site. It’s the reason visitors come and visit your web pages. And the quality of textual and visual information within your web content has a huge influence on prospects’ decision to interact and buy from you (or not). In the online world, content can spell the […]
Content
How to Capture Your Content Marketing ROI
By Arnie Kuenn President, Vertical Measures If you have created a culture of content marketing in your business, you’ve probably found yourself in a nice rhythm of producing content pieces. You know how to develop a strategy, map out an editorial content calendar, manage your internal team, and tell an interesting story. You’ve already learned […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a number […]
Big Numbers Convert Better
By Roger Dooley Author, Brainfluence We know that customers love to save money, so offering a sale price is a proven way to boost conversion. But, you can express those savings in different ways. For example, you could advertise either “price cut 33%” or “50% more” product. Those offers represent the same level of discounting. […]
Bring a Story Teller to Your Markishing Team
By Brian Massey Conversion Scientist, Conversion Sciences LLC Whatever kind of website you’re running, you’re likely to be publishing…something. So you don’t just need a marketing team. You need a “markishing” team. And your markishing team needs a story teller. Because, let’s face it, people remember a good story. They share good stories. Most web […]
