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By Justin Gray CEO, LeadMD Content marketing is something that has garnered a ton of accidental attention as of late. I say accidental because I feel like many of those that have latched onto the need for content marketing, have done so as a response to the painful realization that they were lacking content to […]
Content
Aligning a Persona’s Intent to Content and Action; Building a B2B Success Framework
By Chris Pinkerton Senior Account Director, Mediative MarketingSherpa recently released research indicating that 41% of B2B firms have established buyer persona’s, while 47% of organizations do not. This is not a shock. I have found that in the digital space most marketers are so concerned with moving fast, just to keep up, that they […]
4 good practices that will help you improve your conversions
As a manager of online marketing and analytics, the most important role I play in my company is to make sure we get the most out of our online marketing budget, maximizing: Allocation of resources in the most profitable markets and channels. Continuous optimization of our page and enrollment flow to ensure that the people […]
You Ask, They Answer: Conversion Conference 2012 Speakers’ Q&A Series 8
Vertical Measures CEO Arnie Kuenn on the Hottest Conversion Trend, the Biggest Optimization Mistake, and Seafood-tripping in SF Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a […]
