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By Brian Lewis, Director of Optimization, SiteTuners Many times the name we call something greatly affects our attitudes about that something. Take the term “home page”, for instance. In the context of the web, we all know that our home page is where most of our visitors will first meet us, experience our brand […]
Content
Are You Ready for Remarketing?
By Linda Bustos Director of Ecommerce Research, Elastic Path Software Have you ever visited a website and suddenly ads for the site are virtually EVERYWHERE you go on the web? Chances are, the website hasn’t purchased ad space on all your favorite sites, it’s simply retargeting you. Retargeting (also known as “remarketing” and “remessaging”) […]
Copy that Converts is About More Than Just Writing
Whether you design mobile apps, make chimichangas or provide investment advisory services, your copy writing always has to start with the same two questions: Why is my reader here? Why did he or she click on this website, open this email, download this white paper? Now that my reader is here, how can I make […]
Are You Learning from Your PPC?
By Robert Brady Director of PPC Conversion, Trafficado Pay-per-click (PPC) advertising is popular with internet marketers because you can track everything. You know exactly what search queries are triggering your ads, you know how much each click costs, you know which ad gets the highest click-through rate (CTR) and you know which clicks turn […]
How to Accelerate Your Business with Content Marketing
By Arnie Kuenn President, Vertical Measures If your business has been stalling right along with the economy, you might get a much-needed boost from content marketing. Content marketing is the creation, sharing, and distribution of information that’s relevant to customers you want to attract, engage and retain. Content can be informational, educational, promotional, or […]
