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We are excited to announce the “Ask The Experts” session at Conversion Conference East – 2011. The session will take place on Day 2 of the conference from 2:30pm – 3:30pm and is all about you…This is your chance to get those questions answered. Make sure you get your money’s worth. We could all use […]
Content
Social Media ROI – Simple Question, Complex Answer
By Justin Rondeau Director of Marketing, TemplateZone Last time I spoke at the Conversion Conference, I was in the camp of ‘If you are asking what the ROI of social media is, then you are asking the wrong question’.? Obviously this was not a particularly popular stance, being among some of the top eMetric and […]
Narcissism: Personalization’s Flip Side?
By Kate O’Neill CEO & Founding Partner, [meta]marketer (Originally published 6/8/11 at CMO.com) A video from the TED Talks series has been spreading through my digital marketing circles like a summer cold: Eli Pariser: Beware online “filter bubbles.” The video is often shared with a comment to the effect of, “You must watch this!” And, […]
Delivering Effective Personalization Through Automated Targeting
By Pete Olson, Amadesa Companies have long embraced A/B and multivariate testing for website optimization and the creation of “personalized” customer experiences. These tools often perform well, improving conversion rates anywhere from 5 to 50 percent. Even with this success, it’s clear that there are far more possible customer segments and related options than just […]
How Adaptation Can Turn Your Website Into a Money Machine
by Justin Davis, Madera Labs $2.9 billion. That’s the amount of money that Amazon raked in during 2006 due to one simple feature on their site: recommendations. Recommendations are a form of adaptation: delivering content to a user based on that user’s actions instead of simply serving up static content. This kind of thoughtful interaction […]
