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Content – it’s the most important element on your site. It’s the reason visitors come and visit your web pages. And the quality of textual and visual information within your web content has a huge influence on prospects’ decision to interact and buy from you (or not). In the online world, content can spell the […]
Conversion
Session Preview: Optimizing for the Entire Customer Experience with Melissa Burdon Cameron
Image credit: Mike Licht via Flickr If you’ve been paying attention to the biggest trends in digital marketing, then you know that your job as a marketer just got tougher. In the age of the mobile, social media, and multi-screening, optimizing your website or emails for visitors on desktop is no longer enough. Today you […]
Can Your Conversion Optimization Strategy Last Another Season?
Brace yourself – The optimized websites are coming. We were thrilled when conversion rate optimization (CRO) finally gained attention in the past couple of years. Thanks to CRO geeks everywhere, the word “conversion” became part of every digital marketer’s vocabulary. However, now that the “secret” is out, your work as a digital marketer has […]
There’s No Place like Home
By Brian Lewis Director of Optimization, SiteTuners Many times the name we call something greatly affects our attitudes about that something. Take the term “homepage”, for instance. In the context of the web, we all know that our homepage is where most of our visitors will first meet us, experience our brand messaging, learn […]
4 Tools Smart Marketers Are Using To Optimize
By Josh Krafchin Founder, Clever Zebo What’s in your optimization toolbox? It’s an exciting time in online marketing. There are so many interesting tools out there that help us do a better job of optimizing our marketing efforts. I thought I’d share a few hot tools that are relatively inexpensive but incredibly useful. 1. […]
