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Today’s marketers have a lot to keep track of. When I talk to Optimizely customers, I’m humbled by the number of moving parts involved in running marketing campaigns—the messaging, the email cadence, the social media strategy, the paid advertising. And that’s just execution. Once all of these parts are accounted, there’s hardly any bandwidth left […]
Conversion
The 5 First Steps in Optimizing Performance to Engage Users
By Ari Weil Director of Products, Yottaa Every marketer knows that faster pages lead to fewer bounces, and that a faster site converts better overall…right? In reality, speed is important, but the benefits are finite. Once you achieve page load times in the 2-4 second range, you’ve reached the point of diminishing returns from […]
Marketing Apps: Because There are NO MORE LANDING PAGES!
By Mary D’Alatri-Ward VP of Accounts, ion interactive Let me first begin by acknowledging the fact that the idea of “no more landing pages” is somewhat radical. Particularly for my audience of conversion optimization experts, people who have presumably staked the success of their careers upon the success of their landing pages. I’m staking my success […]
Want to Increase Conversion? Avoid the Working Brain
Our brain has two states … a lazy one and a working one, as I like to call them (both states are always working, just one is much lazier). Daniel Kahneman referred to them as “System 1 and System 2” in his book “Thinking, Fast and Slow.” From the outside, it might not seem like […]
Digital Marketing Optimization Evolution or Revolution: Which One Will It Be for You?
Avinash Kausik posted an interesting article recently, in which he declared his preference for an evolutionary framework for digital marketing. We agree with Avinash in this point. Indeed, rarely do companies achieve success using shortcuts to digital marketing optimization. Poorly-conceived efforts at optimization naturally lead to failure. Often, resources become spread too thin as digital […]
