717 798 3495
Image credit: Ed Schipul via Flickr Like many digital marketers, you’re most likely busy preparing your website and marketing campaigns in anticipation of a frenzied holiday season. But if you’re one of the smarter marketers out there, you’re not only bracing for Black Friday, Cyber Monday, or even Christmas: you’re already gearing up for next year’s […]
Conversion
Conversion Conference Isn’t Just About Converting More Traffic
By Tom Lambert I had a great time at Conversion Conference Chicago last month and walked away with a lot more than I originally bargained for. I knew almost everyone I would come into contact with at the conference would be an intelligent, hard working person and likely expert level in something related to digital marketing. What […]
Who’s Afraid of Conversion Rate Optimization?
It’s the strangest thing. Why, despite compelling evidence that doing conversion rate optimization has a huge payoff, do companies still hesitate putting their marketing dollars into it? The results of the Adobe 2013 Digital Marketing Optimization Survey, for instance, point to a direct relationship between conversion rates and investment, with those investing more in optimization […]
“What about me?”
By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors. People have infinite great choices about where they spend their time online these days, and I can think of very few situations in life where the demanding “What about me?” question is asked so quickly. […]
Discover the psychological science of conversion
Episode 1: The ROI-magic of “Autonomy” Are you a conversion specialist? Are you good at getting shiploads of customers to buy, use and promote products? Awesome! Now how can you grow to become an even star? How about this? “Converting customers = converting brains” The more you understand your customers’ brain, the more you will […]
