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By Jeremy Schoemaker CEO, ShoeMoney Media Most of you know me as ShoeMoney – The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see I have grown more humble since the launch of my #1 best selling book (sorry I can’t turn it off). ANYHOW – […]
Conversion
Conversion Rate Optimization for the Enterprise
By Chris Goward President & CEO, WiderFunnel It takes more than just good test ideas to get the best results in an enterprise-level company. How do you implement a conversion optimization strategy for a website that has over 17 thousand pages, plus landing pages and campaign microsites? How do you make sure your website […]
Zero Steps to Copy That Will Make Visitors Stick
By Brian Massey Conversion Scientist, Conversion Sciences, LLC A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a number […]
Conversion Rate Optimization Maturity Model
By Michal Parizek Senior E-Commerce Specialist (Optimization), !avast Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results from testing activities; but I have also seen many companies struggling to get good results. This disparity led me to think about what are the success […]
No Better Time To Be Doing CRO Than Now
The findings of the recent Adobe 2013 Digital Marketing Optimization Survey confirm what conversion optimization professionals and enthusiasts have known for a long time: that prioritizing conversion rate optimization or CRO has a positive impact on a company’s bottom line. What’s surprising, however, is that contrary to the results of the “Quarterly Digital Intelligence Briefing: […]
