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No law is absolute, but these are pretty helpful ones to follow if you want your landing pages to be effective. I’ve tried here to choose 5 laws that are applicable across the board for making effective landing pages along with a few prime principles backed up by powerful and relevant examples. I’d love to […]
Conversion
The new ABC’s of sales (oops, I mean conversion)
By Phillip Klien Owner & Chief Innovation Officer, BTBuckets Admit it – when you think of “sales,” you immediately conjure an image of a sleazy car salesman pressuring you to buy something different than what you really want. It’s as if sales is something of a necessary evil. Well, we don’t do this as overtly […]
Top Conversion Optimization Resolutions for the New Year: Allocate Resources to CRO
2013 is here! As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” This post concludes our CRO resolutions series, we hope you picked up […]
Top Conversion Optimization Resolutions for the New Year: Match Intent Before You Monetize
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
Top Conversion Optimization Resolutions for the New Year: Optimize for Mobile and Tablet
Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]
